Hello, I’m Cara
Turning insights > decisions > impact, I bridge human behavior and product strategy to create experiences that make sense — and make a difference. Currently leading research on the healthcare and benefits experience on used by millions on VA.gov.
My Previous Work
From MVP to Management: Leveraging Research and Service Design to Go from Fragmented Experiences to Clear, Manageable Travel Claims
Launching, iterating and expanding on an MVP, we transformed how Veterans track and manage travel reimbursements on VA.gov—making the process faster, clearer, and more transparent.
Clarity Amid Complexity: How Research Drives Strategic Alignment
In today’s fast-paced world, balancing ambition and focus can be challenging. This case study shows how a collaborative, research-driven workshop with my Health and Human Services clients turned competing priorities into the foundation of a clear, actionable roadmap.
Fast, Focused, and Strategic: How Rapid Research Drove a Critical UX Decision
When the Schwab Intelligent Assistant hit a technical delay, I turned to rapid, unmoderated user testing to make a high-stakes UX decision without guessing. By combining real-world tasks and click tests, we quickly identified the safest stopgap solution—protecting user trust while keeping development moving.
